Development of packaging in the music category.As part of the 30th anniversary celebrations of Xutos & Pontapés (famous Portuguese rock group), create a packaging solution to commemorate the occasion.Increasing awareness of the music associated with the product and point of sale.

Discovering a market opportunity combining a feature of the mark (music) to the customer's needs.

Consolidation of the association of the Optimus brand with the world of Music.Mindshare for the brand.