Cannes Lions

EAGLE

DENTSU BRASIL, Sao Paulo / TOYOTA / 2015

Film

Overview

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Overview

Description

Hilux owners like their trucks so much and are so sure about its toughness, that they can drive amidst the toughest obstacles, no matter what. To show that, we created an unusual pursuit, caused by an even more unusual reason: an eagle soiled the car's hood and its owner drove to the top of the mountain to give payback.

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