Cannes Lions
DENTSU BRASIL, Sao Paulo / TOYOTA / 2015
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Hilux owners like their trucks so much and are so sure about its toughness, that they can drive amidst the toughest obstacles, no matter what. To show that, we created an unusual pursuit, caused by an even more unusual reason: an eagle soiled the car's hood and its owner drove to the top of the mountain to give payback.
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