Cannes Lions

TOUAREG

DDB MEXICO, Mexico City / VOLKSWAGEN / 2004

Film

Overview

Entries

Credits

Overview

Description

We see a mountaineer at the snow covered summit of a mountain taping a message to his family. He narrates what a sacrifice it has been to climb that summit. All of a sudden we see a Touareg drive by behind him. He is completely unaware of this.

Similar Campaigns

12 items

The Gol that became a Goal

ALMAPBBDO, Sao paulo

The Gol that became a Goal

2023, VOLKSWAGEN

(opens in a new tab)