The media was carried within the main rental network of the country, strategically placed around the area where DVDs are returned after rental, in such a way as to transmit the message that the client’s product would be of better entertainment value to the consumer.

Due to its creativity, this media promotion had low operating costs and 0% dispersion, and this contributed to the strengthening of the of image of being a leader in innovation and technology, both in terms of the products and the brand itself, among a more demanding public for product quality.