The commercial is created to target all the Japanese citizens (130,000,000)to recognise DyDo Drinco's continued corporate activities to boost the country's energy through supporting festivals in various parts of Japan. Through the 280,000 white DyDo Drinco vending machines located throughout Japan, the commercial illustrates the beautiful seasonal sceneries overseeing the lives of the Japanese, and brings across the dramatic, exciting and traditional faces of the people participating in the Japanese festivals.