Bitburger is the second largest Brewery in Germany. With the web special users can find out themselves how much party there is in every bottle of Bitburger’s ‘Bit’ beer-mix beverages. Visitors can hold up a bottle of Bit to their computer’s webcam, whereby the label will be automatically identified and a DJ track matching the product starts to play. The music transposes liquid into oscillation, thus forming constantly changing visual patterns, which combine with the sound to an audio-visual movie.