Cannes Lions

BIT BEER

JUNG von MATT, Stuttgart / BITBURGER BRAUGRUPPE / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Bitburger is the second largest Brewery in Germany. With the web special users can find out themselves how much party there is in every bottle of Bitburger’s ‘Bit’ beer-mix beverages. Visitors can hold up a bottle of Bit to their computer’s webcam, whereby the label will be automatically identified and a DJ track matching the product starts to play. The music transposes liquid into oscillation, thus forming constantly changing visual patterns, which combine with the sound to an audio-visual movie.

Similar Campaigns

11 items

Better with

AMV BBDO, London

Better with

2023, PEPSI

(opens in a new tab)