Eurobest

DYTECTIVE

CHEIL SPAIN, Madrid / SAMSUNG / 2017

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Overview

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Credits

Overview

Background

Dyslexia is a learning difficulty in reading, writing and calculation which affects understanding. It occurs in children who have no physical, mental or sociocultural disabilities. As a hidden condition it is quite difficult to detect. It has no cure, but can be treated to improve learning.

10% of children are at risk of dyslexia and Spain is one of the countries with the highest school drop-out rates. Medical examinations are not covered by the public health system and cost an average of €600, an expense which many families cannot afford.

At Samsung our aim is to improve people’s lives and to place particular emphasis on early detection in children at a young age, before it is too late and there are problems with failure at school. To do this we use technology as a tool for change.

Execution

Dytective for Samsung has been created from a sample of 10,000 participants and implemented in 100 schools and participating centres across 5 countries.

The app analyses more than 200 variables and warns of the risk of dyslexia with 89.5% accuracy.

The test can be taken on the web platform or by downloading the app on Google Play, Android APPS or Apple Store.

In this initial phase it has been launched in Spain and extended to several Spanish-speaking countries such as Argentina, Colombia and Chile. The plan for the future is to translate it into several languages and extend its use worldwide.

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