Cannes Lions
CHEIL INDIA, Gurgaon / SAMSUNG / 2015
Overview
Entries
Credits
Execution
Our task was to inform people about the Samsung Vacuum Cleaner's Virtual Guard feature, so we decided to do a set of in-store posters that highlighted the benefits. The posters were placed in and around the vacuum Cleaners at Samsung showrooms.
Outcome
The posters not only made sure sales and enquiries about the product went up dramatically, but also many a last minute decisions swung in favour of Samsung Vacuum Cleaners with Virtual Guard feature.
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