Cannes Lions

e-BUSINESS SOLUTIONS

OGILVY INTERACTIVE, London / IBM / 2001

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Developed an online platform game, something that requires skill and reflects life in the city. As the city is a small world where news travels quickly it is a highly competitive environment, ideal for the game's competitive element. A game also provided an ideal opportunity to show off IBM's technical expertise as well as introducing some colorful character and humor whilst maintaining IBM's serious attitude to business.The player makes their way from Liverpool Street to the London Eye, passing by familiar settings, in a platform game of skill, cunning, dexterity, but mostly greed. Keeping on his toes the player needs to pick up cash, squash competition and expect the unexpected, he who dares, wins.

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