Cannes Lions
BEACON COMMUNICATIONS, Tokyo / WORLD WILDLIFE FUND (WWF) / 2010
Overview
Entries
Credits
Execution
Earth is smaller than we think. To convey this belief, we created 'littlePlanet' on mixi, the largest SNS in Japan. Every mixi user can become a resident of this planet and take actions everyday for its better future.
All actions on this planet are what we should take in real life. More actions make the planet better.
Further, residents can communicate with each other and know more about the earth. Here anyone can find more of what to do for the earth.
Outcome
Over 13,000 users registered on 'littlePlanet' as a resident, and over 8,500 of them are now living and taking small actions, exchanging what we can do everyday for the better future.And this planet continues to increase its residents gradually making more and more paths to the real earth, where they register as WWF supporters to physically save our future.
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