With so many "That Guys" to eat Velveeta Shells and Cheese like, we couldn't talk about all of them on TV. And even if we tried, we would've inevitably miss out on some. So instead we enlisted the help of "that guys" (and people who know "that guy") to generate more "That Guys" living the sweet life. Living on EatLikeThatGuy.com and on Facebook, these guys could be personalized to "that guy" you know and shared out, bringing the Eat Like That Guy You Know campaign to life in a relevant and hilarious way.