Cannes Lions

EATING DISORDERS CLINIC

DDB CANADA/VANCOUVER, Vancouver / THE LOOKING GLASS FOUNDATION / 2009

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The spot “Pencil Marks,” for the Looking Glass Foundation was created to offer insight into the deadly world of eating disorders. With this execution, we wanted to show a behavior common to a young a child and use it to illustrate that these deadly disorders are affecting young children who have yet to even reach their teenage years.

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