Cannes Lions

EATING DISORDERS AWARENESS

DDB CANADA/VANCOUVER, Vancouver / THE LOOKING GLASS FOUNDATION / 2009

Film

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Overview

Entries

Credits

OVERVIEW

Description

The spot “Scales,” for the Looking Glass Foundation was created to offer insight into the deadly world of eating disorders. We wanted to a) demonstrate the dangerous compulsion that eating disorders cause amongst adolescents and b) reinforce with viewers that eating disorders are a deadly disease and not a choice.

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