Cannes Lions

ECOLOGICAL MAGAZINES

RUF LANZ, Zurich / OKOPOOL ECOLOGICAL MAGAZINES / 2009

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

A mobile billboard was created comprising of a bike and a trailer with an illuminated billboard. The power for illuminating the billboard was generated by pushing round the bicycle pedals – 100% environmentally friendly. The Ökopool advertising salesman rode with this mobile illuminated billboard to all the country's major media agencies.

Outcome

Thanks to the self-driven illuminated poster, the Ökopool advertising salesman quickly struck up conversation with curious media managers. As a result, the advertising volume in the four Ökopool magazines could be increased by 150% compared with the previous year when the titles still looked to attract advertising individually.Please watch the documentary film.

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