Cannes Lions

ECOMAGINATION EFFORT

ATMOSPHERE BBDO, New York / GE-DAKO / 2006

Awards:

1 Shortlisted Cannes Lions
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Description

A virtual garden where people can experience the central idea behind GE’s Ecomagination effort.

Nurture a seed with your imagination and grow a flower unique to your thoughts. Type words related to the environment and the flower will thrive. You can change its size, colour and shape, alter the weather, and affect the ecology it lives in. There are hidden animations and rewards if the gardener thinks outside the flower box.As your flower grows, you’re rewarded with seeds to pass along to friends via email. View their progress in a “family tree” and community garden gallery.

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