Eurobest

EDF - Busy Driving Nothing

HAVAS , London / EDF / 2021

Film
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Richard M. Sherman’s song ‘Busy Doing Nothing’ was used for EDF’s first campaign with in September 2020. This song epitomises the work of EDF, who are ‘busy’ doing everything to get carbon emissions down to nothing. A ‘lullaby’ cover of the track felt like the right tone for the film, it sets the scene of the nation asleep at night, with an ethereal undertone that places these cars in this magical, awakened state. The track is also a winning brand asset for EDF, with the added benefit of the lyrics implicitly driving home the messaging around EDF driving the nation to net-zero.

Similar Campaigns

12 items

JE SUIS

UP RH PRODUCTION, Lyon

JE SUIS

2017, EDF

(opens in a new tab)