Cannes Lions
ATLANTIC RE:THINK, New York / HEWLET-PACKARD / 2018
Overview
Entries
Credits
Description
Earlier this year, the Department of Energy tasked six major computing companies with building an exascale supercomputer—a machine capable of a quintillion calculations per second. Hewlett Packard Enterprise (HPE) was one of those six.
Exascale represents a huge moment for the computing industry, but even more so, a moment for every global citizen looking to make progress in fields like cancer research, climate change, and space exploration. Those are the stakes behind what many are calling “the modern-day space race”, and the very reason why HPE wanted to rally audiences around this consequential mission.
To do this, we went inside the global race to exascale by creating a short documentary called “Eighteen Zeros”—a reference to the number of zeros in a quintillion—and revealed how exascale stands to solve humanity’s greatest problems.
Similar Campaigns
12 items