Cannes Lions

El Agua de las Ideas

SANTO, Buenos Aires / COCA-COLA / 2018

Film
Film
Film

Overview

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Overview

Description

A cute animated brain speaks to the camera from a Bonaqua office. He has a bottle of empty Bonaqua water in his hand and tells us that in the company they had the great idea of developing the Ecoflex container. Excited, he asks his secretary to read Twitter's comments on it. But they are all negative. The bottle receives a lot of criticism for the thinness of its plastic and how easy it is to pour water as a result. The brain speaks again to the camera and explains that they are equally proud because it is using less plastic, it is a more ecological packaging. But another employee at that moment spills water when trying to drink from his bottle and launches an insult to the air that interrupts when noticing the situation. Everyone looks at it. At that moment, the phrase that says: "Bonaqua. The water of ideas! "

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