To encourage people to minimise electricity consumption.

We decided to make this reminder, right at the source of electricity - the Plug!

Instead of asking people to unplug, we suggested that they plug in.... but in a different way. We created a multitude of specially designed 'plugs' from environmentally-friendly paper to transform sockets into useful home accessories with the message 'plug in differently to light up your life'.

We successfully transformed sockets from a source of pollution into a means of saving energy. With the URL printed on the kits, people were attracted to our Facebook group, more ideas were generated and participation from the general public increased. The campaign was further spread among Facebook users and, as a result, more people joined and shared their ideas for an energy saving plug. Even now, our Facebook Group members and new designs keep growing in numbers.