To promote the Multi Airflow system in Electrolux freezers that preserves and freezes food perfectly.

We created graphic posters that separated every layer of a particular food to show how the freezer freezes its every part almost individually. The style used is simple and inspired by information graphics.

The Multi Airflow system was a runaway success during the summer months when this activity was conducted. Electrolux registered a 45% increase in enquiries and increased their share of the freezer market by a factor of 3. In fact, this campaign is set to be released by Electrolux in other countries to promote sales of deep freezers.