Cannes Lions

ELECTRONICS

DENTSU, Tokyo / SONY / 2010

Overview

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Overview

Description

This is a television commercial for the "make.believe"Curiosity Project, which is the brand's concept communication. Based on Sony's wish to make people encounter with "Curiosity (make.believe)", Sony aims to inspire and awaken the curiosity of young people; young people who have numerous potentials in the future ahead of them.

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