Cannes Lions
TBWA\CHIAT\DAY, Los Angeles / GATORADE / 2017
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Outside Allstate Arena, the home court of the Chicago Sky, Gatorade unveiled a wind-powered art installation that represents the role of the wind in Elena’s life. Sculpture artist Michael Murphy crafted the portrait of Elena by suspending 1,606 colored spinners within a 20x20-ft structure. The spinners twirl in the wind and reveal Elena’s image from one specific vantage point, creating a unique perceptual experience for the viewer.
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