Cannes Lions

EMPLOYEES LGBT SUPPORT

GOOGLE, Mountain View / GOOGLE / 2011

Presentation Image

Overview

Entries

Credits

Overview

Description

A video contribution for the 'It Gets Better Project' from Google Employees.

Execution

The idea to create a video for the 'It Gets Better project' originated at the Gayglers email list. Google employees were invited to contribute to this project by sharing their personal testimonies on camera. The shoot took place on October 11, 2010. Editing was done over the following week and the video was posted on YouTube on October 19, 2010.

Outcome

- +540,000 YouTube views- No.2 Twitter most shared People Video (10/21/2010)- featured on over 20 popular news sites, including CBS Evening News.- Honourable mention at TED Ads Worth Spreading initiative.Most Importantly: "A few days ago I was trying to find a way to kill myself on YouTube. In the side bar was your company's 'It gets better' video. I don't know why but I watched it. I watched it many times, actually. I had been so depressed after going to so many job interviews and being blatantly told 'no' because I am gay. I just felt like I couldn't do it anymore. I had the rope tied to a beam in my house and was trying to figure out how to tie a noose. I can't believe that I was so intent on doing this. Watching your video made me realize that there are companies out there who will accept me for who I am. I just want to say from the bottom of my heart that you did save a life. Mine. And I am so thankful."

Similar Campaigns

12 items

Hum Banayenge

FCB KINNECT, Mumbai

Hum Banayenge

2023, GOOGLE

(opens in a new tab)