According to the MMD Research Institute's 2017 survey of smartphone usage in junior high and high school students, 91.0% of junior high and high school students and 92.1% of high school students use smartphones to study. In terms of how they use them, “to search for problems and words you don't know”, and, “watching classes and how to solve problems on sites like YouTube and so forth”, were the top answers. The new TV commercial sought to show how in our current society, smartphones have come to be pervasive in every aspect of everyday life.

The story depicts a mother who thinks mistakenly, “He isn’t studying, only playing,” and becomes discouraged after seeing her son watching videos on his smartphone, when he should be studying. It plays on the ever so slight chasm that can form between parents with children under academic pressure. Through unique lyrics portray the swaying hearts of parents who want to believe in their children, emotionally sung by Sayuri Ishikawa, one of Japan's leading enka singers, the slightly sad but heartwarming story makes an impressive appeal for Softbank’s price plan aimed at students, “Unlimited Student Discount”.