Cannes Lions

Enel - "Speciale Luce"

MINDSHARE, Milan / ENEL / 2017

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Overview

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Credits

Overview

Description

Use Shazam on TV and Radio campaign to bring audience on a micro-site and challenge them to prove their “greenness” trough a video contest featuring Alessandro Cattelan, Enel testimonial.

Execution

Client and creative agency appreciated our idea so we started to work together two months before the campaign start. All creativities have been designed to ignite the engagement and push the call to action, for instance an original Spot Radio has been produced

Outcome

More than 100k visits on the microsite with an Engagement rate up to 15% (plays/visits)

Similar Campaigns

12 items

3 Cannes Lions Awards
The Nest Address

ENEL ROMANIA, Bucharest

The Nest Address

2018, ENEL

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