The product in this campaign is the message that our actions can affect the future of certain species of animals. The creative execution brings this message to life, through the hands of the recipient, and brings home the message powerfully and succinctly.

This Direct Mail piece was sent out to 13,000 customers in the Topshop database. In the month of March, they tracked was a 11% increase in online traffic on the PETA website – peta.org. PETA Asia is extremely pleased with the results and has the intention to roll out the campaign in the US and UK regions.