Cannes Lions
DENTSU BRUSSELS, Brussels / WHITE NIGHT / 2006
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A mother is breastfeeding her baby. The more the baby sucks, the more the mother reacts strangely. The baby keeps sucking and sucking until the mother collapses. In the last shot, we see that the mother had been drinking a White Night Energy Drink. We realize that the baby has sucked all of the energy out of the mother in order to get more energy for himself.
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