Cannes Lions

MINTS

DENTSU BRUSSELS, Brussels / WHITE NIGHT / 2006

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A man who appears to be mute is communicating to the viewer using sign language. The spot is subtitled. He explains his frustration about not being able to communicate like everybody else and that this is why he learned sign language.

The baseline is “There is a better way to stop bad breath.” White Night Papermints. We immediately understand that he is not mute. He is using sign language because he has bad breath.

Similar Campaigns

12 items

I KNOW WHAT YOU DUMPED LAST SUMMER

CHOOJAI AND FRIENDS, Bangkok

I KNOW WHAT YOU DUMPED LAST SUMMER

2021, COCA-COLA

(opens in a new tab)