Cannes Lions
DENTSU BRUSSELS, Brussels / WHITE NIGHT / 2006
Overview
Entries
Credits
Description
A man who appears to be mute is communicating to the viewer using sign language. The spot is subtitled. He explains his frustration about not being able to communicate like everybody else and that this is why he learned sign language.
The baseline is “There is a better way to stop bad breath.” White Night Papermints. We immediately understand that he is not mute. He is using sign language because he has bad breath.
Similar Campaigns
12 items