This operation will take place in 2 stages for enhanced supply and brand visibility :

First: an innovative street marketing operation

Second: a digital operation

The audience was invited to participate in the game. Each player then treated to 3 questions to try to identify the Ten millionth passenger.

The idea was to computerize the street marketing operation to reach a larger number of prospect. On this occasion was set up an event website dedicated to the operation whose use had to be as simple and attractive as possible.

http://www.enigmeabord.com

The event took a great viral scale: in 4 days the video has been viewed more than 50,000 times, there are more than 3,500 tweets across Europe, the benefits digital presses and dozens of major media-related marketing and events in France (Minute Buzz, Buzz Melty, DOC News, Strategies, Golem 13...) but also in Europe (Lacriaturacreativa.com, Publicidad y Propaganda, eMarketing ...) 150 people could be part of the game at the airport on 26/02 and more than 15,000 players registered online a few days. EasyJet spillovers are already well beyond any initial hope for a small budget