Produced in the original director's cut format, 'Enter the Show' illustrates the roots of Hennessy V.S.O.P. cognac and its lively presence today. Sparks fly as moments dedicated to Hennessy V.S.O.P follow one another in a series of chance encounters, set in an entertaining context in which everyone finds a place.

The 360 campaign invites us in the sumptuous, eclectic world of VSOP, paying tribute to the origins of the cognac commissioned in 1817 by the future King of England, George IV.

True to the famous Italian filmmaker’s spirit, the film dives headfirst into a madcap, multi-faceted world of luxury, where eclectic and enigmatic characters meet along the search for Edgar, a missing peacock during an epic night. Among this improvised group of friends, we meet a charismatic bellboy, a glamorous diva, a fascinating artist, a curious photographer, and an eccentric peacock owner. They’re joined on their quest by Jackson Wang, the Chinese superstar artist and face of Hennessy V.S.O.P. in Asia, who makes a surprise appearance playing himself.