Cannes Lions

ENVIRONMENTAL AWARENESS

McKINNEY, Durham / NIKE / 2009

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How do you get people to care about things like the environment? Saving gasoline? Etc?With a bunch of moist-eyed youths sadly looking into the camera while violins mournfully pluck away in the background?Not if you’re Nike. Staying true to their brand values, they would approach environmental apathy like any other opponent: by getting on the field and crushing them.So, to that end, we created videos that turn saving gas and the environment into a sport.

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NIKEFUEL GUIDE

AKQA TOKYO, Tokyo

NIKEFUEL GUIDE

2014, NIKE

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