Cannes Lions
PAUL RODRIGUEZ VI LAUNCHING
WESHAPE, Curitiba / NIKE / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
Through a low-cost/high impact action, spark customer interest in this new Nike product, the Nike SB PROD VI shoe.
Outcome
Although we only invited 12 youngsters, the event and social media resonated strongly, bringing together more than 4,000 people.
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12 items
