Cannes Lions

PAUL RODRIGUEZ VI LAUNCHING

WESHAPE, Curitiba / NIKE / 2013

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Overview

Entries

Credits

Overview

Execution

Through a low-cost/high impact action, spark customer interest in this new Nike product, the Nike SB PROD VI shoe.

Outcome

Although we only invited 12 youngsters, the event and social media resonated strongly, bringing together more than 4,000 people.

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