Cannes Lions

ENVIRONMENTAL AWARENESS

MATOSGREY, Sao Paulo / ASSOCIACAO DE AMIGOS DA AMAZONIA / 2009

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A message about our behaviour in everyday’s life, facing the environmental problems. But, instead of telling to do the right thing for the planet, we say people not to get worried about that and enjoy life. In the end, we reveal that this person who is “enjoying life” is nothing but stupid.

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