Cannes Lions

ENVIRONMENTAL AWARENESS

OGILVY PORTUGAL, Lisbon / WORLD WILDLIFE FUND (WWF) / 2010

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In a public toilet, a man is washing blood off his hands. When he finishes, he leaves in a hurry. Lettering fades in: 'Guilty?'. He returns to the toilet. He has left the water in the sink running. He turns the tap off, and we see the lettering: 'Not guilty'. Final lettering says. 'Save water'. Cut to WWF logo and claim: For a living planet.

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