Cannes Lions
GRUPO MODELO, Mexico City / CORONA / 2018
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Description
The video is a portrait of Mexico’s and Mexicans’ strength. While we’re listening to the artists singing lyrics like “Push yourself to the sky”, “We put double effort” or “Only the present exist, eternity is now”, we might observe Mexicans from all backgrounds dancing, working and celebrating their lives.
Este Espíritu is the story of a country and its citizens’ personality and their way of life; it’s an anthem, a reminder to encourage Mexicans to keep their high spirit forever, because if they do, nothing will break Mexico down.
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