The Estrella Damm sponsorship campaign for FC Barcelona revolves around Leo Messi's bizarre start at the club. The Argentine player signed his pre-contract with Barça on a paper serviette in a bar in the Mediterranean city. Today he is one of the best footballers in the whole world.Although unusual, this is not the first nor the last story to begin on a paper serviette, as shown by the spot, so the anecdote is presented as typical of the Mediterranean way of life.