The "Double or Quits" concept was created for this campaign, resulting from a real attitude of Voll-Damm consumers. Drinkers of this beer would sometimes rather not drink at all than have a beer that's not Voll-Damm. The piece shows the story of a man and his relationship with his partner. A woman who wants a more normal life for them. But... what does "normal" mean? Who's to say what's normal and what isn't? The man explains that, from the very first day, he made it very clear to her: "Double or Nothing".