The Fanta Bus Shelter Jackpot Machine was an idea conceived by Mediaedge:cia Hong Kong who developed it through every step of the process.Building on in-depth brand, consumer and media insights, the team came up with a single-minded big idea - Fanta Fun Moments expressed through an on-street gaming machine.It took persistent negotiations, first of all to persuade the media owner to transform regular bus shelters into a communication. Continuous, detailed supervision was then required to ensure the smooth execution of the idea during the campaign period.