Cannes Lions
OGILVY & MATHER ADVERTISING PORTUGAL, Lisbon / FORD / 2013
Overview
Entries
Credits
Execution
Outdoor 8X3: on the 22nd only, Ford came up with a temporary layout change to the outdoor campaign that was on air, removing the picture of the car and replacing it with the message: Ford respects European Car Free Day.
Outcome
This tactical media execution contributed to a wider summer campaign wich promoted sales of Ford Focus.
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