Eurosport Player held two key advantages:

1) Depth of content - you could watch all 105 Winter Olympic events

2) Flexibility - watch on demand, (particularly important given the time differences involved) across multiple devices.

Providing access to every second of the spectacle allowed us to show fans passionate about individual events or star athletes that free-to-air was only the tip of the iceberg. Giving audiences personalised and relevant near-live sporting content for free, together with the message that there was a plethora of action they were missing, created a sense of urgency, a fear of missing out and the need to see more and subscribe.

Our creative idea stemmed from a company-wide commitment to deliver a truly digital-first Olympics that brought audiences closer to the action than ever before and allowed fans to immerse themselves in what they loved, in new and novel ways and on their own terms.

Shifts in sports consumption and the rise of social channels surfaced a new digital opportunity. We were able to detect intent and collate audiences across trending topics and interests to contextualise moments and respond, surfacing tailored messaging.

Insights on comments and interactions were combined with real time in-event action and turned into personally relevant creative executions. Over 5,000 creative executions were produced to run in line with the multiple possibilities of events.

Video technology platform Grabyo accelerated video editing and publishing of 9,000 near-live clips. Content deals with Facebook and Snapchat allowed us to reach and retarget fans who watched our content with a fully integrated campaign experience.

We placed campaign war-rooms with editorial and marketing teams working together - strategically in 10 key markets to manage round-the-clock campaign delivery in real-time throughout the 18 day event.

Ultimately, we made 102 events, 8 hours away feel closer to home.

Eurosport Player had already attained 1 million subscribers by the Opening Ceremony of the games on Feb. 9. Over the 18 day Winter Olympic campaign, we generated a further 500,000 new subscribers in under 3wks.

The pan-European campaign invested $7.5m in Media. With the current average lifetime value of a subscriber at $70, the additional 500k subscribers result in a ROMI of 4.7:1.

Eurosport Player achieved its best month ever in February, with daily video views up 166% versus January 2018 and average daily unique viewers up by 147% versus February 2017

Our digital-first approach pushed reach on both Eurosport and its owner Discovery's online and social platforms to a record 76 million viewers, 2x the average typically seen during previous Olympics. Those impressions translated into 8.1 million likes, shares and comments across all of Discovery's digital and social media properties over the course of the event.