Since the 2008 crisis, in Portugal, a lot of people have ended living on the streets. And with them, went all their dreams, belongings and even pets. To help these people, a lot of projects came up in addition to established charities, but to tend to their pets, there’s only one: Animalife. Since 2011, this non-profit organization has been feeding and offering vet services to the pets of homeless.

Getting to people's hearts is not as hard as getting to their wallets. With this in mind, we came up with an unique and surprising story. But only that wasn't enough. Without paid media, we had to take a different strategy. Our short film was sent to the main Portuguese influencers so that they would share them on their Facebook pages. Pages connected to animal welfare also had access to a film preview so that they could share it with their followers. In some, the results were already evident: thousand of views, shares, and the most important, an increase in donations.