Cannes Lions

The Walk

HAVAS, Lisboa / ANIMALIFE / 2023

Film
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Overview

Entries

Credits

Overview

Background

More than 30,000 pets are abandoned in Portugal each year, according to official data.

In fact, this number is much higher, with many dogs and cats being left daily at the door of associations, veterinary clinics or even on the streets.

We believe animals have feelings and they must not badly treated.

This campaign addresses this problem, but from a different point of view.

Execution

This film is the story of a dog walk that didn't turn out as expected. A film that you can't just leave, it's worth watching until the end.

Outcome

It all started on Animalife's Instagram page, with almost 20.000 views in a few days and on the association's Youtube page with almost 15.000 views in a few days also.

People reacted very well to it on Instagram. Many Portuguese influencers reshared it on their pages.

The campaign came out on international advertising and communication websites, from Europe to Asia, UK and America.

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