Cannes Lions
BETC EURO RSCG, Paris / EVIAN / 2011
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The stop-motion film is based on the simple principle of the flipbooks from our childhood. Men and women, wearing a t-shirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing. The film was produced by Legs from the famous MILK Studios in New York. The people in the video were found through a street casting – the directors asked charismatic, edgy looking people of different ages and styles on the street to participate.
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