Cannes Lions
NEDD, Paris / EVIAN / 2015
Overview
Entries
Credits
Description
For every parent, the arrival of a baby is an incredible source of joy. But this happy event also means a lot of adjustments: your lifestyle is changing, your schedule is becoming more complex, you need to jointly organize your whole life around this new little person.
In addition, monitoring the baby's health generates a lot of stress, especially during the first months.
Known in France for its commitment to improve the health of newborn babies and mothers, Evian decided to create Gouzi : the most comprehensive baby tracking application for smartphone.
Thought for simplifying their day-to-day lives, Gouzi is the perfect ally for newborn’s parents.
Launched in France in november 2014, the app soon became the most popular of its category (Health & Wellness).
Execution
Gouzi allows you to create a private social network around your baby, so you can easily share information about :
- his daily activities (feedings, naps, diapers, etc.)
- his development milestones
- his health (his growth, his meds, his allergies, etc.)
You can also setup reminders to be notified when it's time to do something, and easily organize the sharing of tasks.
Finally, your baby will receive much better care thanks to all the detailed information transmitted to Gouzi.
Outcome
Gouzi was launched in France in november 2014.
In 3 weeks, the app became the most popular of its category (Health & Wellness) in France.
Today tens of thousands parents, grandparents, nannies and babysitters are using Gouzi daily.
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