With the rapid development of mobile Internet in China, there are 1.07 billion smart phone users. Comes along with this, network fraud is becoming a practical problem causing loss of hundreds of billion.

In Chinese culture, people would rather choose to keep the skeleton in the closet. The victims of fraud usually remain silent in fear of mockery. An those who can identify fraud are satisfied with keeping themselves safe from fraud.

Tencent Safety wants to change this.

We invited 20 smart individuals to participate which they all received the same scam message; no one fell for the fraud. But others lost a great deal of money. The victims were mocked by the smart for their ignorance and greed. The smarts were unaware that the victims were on the scene. One victim is the mother of one of the smart. The victim remains silent, afraid to be discovered by her family. More victims showed up from behind the scene, they were ALL family members of these smart ones. The truth is this 64% who remained silent was in fear of mockery not only from the public but also their family.

We searched in different provinces for those victims that didn’t tell their family the truth, and invited them and their family for this single blind test without revealing our true intension – to reveal the story behind the data and to record everything.

We put this content on WeChat Moments Ad and targeting at those white-collars in key cities, with a digital solution provided in the end of the video, and encourages them to forward the content.