Cannes Lions
TRIBAL ARGENTINA, Buenos Aires / PROCTER & GAMBLE / 2013
Overview
Entries
Credits
Description
Instead of the typical product demo showing "RTB Layer" extra absorption capacity, we decided to focus on results: happy babies.
We asked users to film their babies and upload a video of "the morning after". Thousands of babies attested to the effectiveness of the new diapers in our first banners campaign directed by mums.
Similar Campaigns
12 items