The Epson EcoTank printer is an innovative printer that has done away with fiddly, uneconomic ink cartridges in favour of a refillable tank and bottled ink solution.

Because of this product innovation consumers can enjoy three years of printing without having to refill. Straight out the box.

The brief was simple. Raise awareness of the EcoTank printer by telling potential consumers about this innovative offering. The EcoTank printer. Three years, no refills.

The objective was to go beyond awareness and drive potential consumers towards purchase by gaining over 1 million views of the campaign content that resulted in purchase consideration.