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For the overall content, we developed conversational plannings (social platforms), and digital assets (to mediatize each content): posts, social ads, rich media display, pre-roll.

We also benefited from Renault deal with Eurosport to air our videos on TV and maximize our exposure.

We identified 3 key scenarii :

#1 : our target likes the Renault fanpage and is exposed to its content through social networks

#2 : our target is looking for motorsport content on YouTube (pre-roll and Youtube tagging)

#3 : our target sees the video being shared by his friends (curators on social networks)

In the end, we aired 9 brand contents, through 8 months, in more than 20 countries reaching a total of 3 500 000 views online and trapped, for real, more than 100 Renault drivers through the world.