Cannes Lions

F1 SPONSORSHIP

OMD SPAIN, Madrid / VODAFONE / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

The current situation of F1 was tinted red, as it sought for innovative sponsorship alternatives in order to "live" the show with Vodafone, such as the creation of an exclusive TV programme which uncovered the "behind the scenes" of the Great Circus, or the sponsorship of the greatest F1 game ever played in the sporting press via SMS. A multimedia plan with Vodafone at the wheel of the single seater: on the streets, at airports, events, in magazines, hotels, newspaper stands, etc.

Outcome

With the TV transmissions alone, we managed to reduce the cost of the campaign 36.5%. Participation in the great game of the motor racing teams grew 150%. Thanks to the complete mix, the notoriety of our sponsorship action grew 144% compared to 2003.

Similar Campaigns

12 items

Together #AgainstHateSpeech

SAATCHI & SAATCHI, Dusseldorf

Together #AgainstHateSpeech

2024, DEUTSCHE TELEKOM

(opens in a new tab)