Even though prostate cancer kills 4,000 Canadian men every year, guys don’t like to talk about prostate exams. But they do like to talk about sports, music and movies. So we combined the thing they don’t like to talk about with the things they do because making it easier to talk about prostate cancer just might save their lives.

In this film we observe a prostate exam focus group. Men have their prostates repeatedly checked with latex exam gloves modeled after the fingers of famous athletes, musicians and superheroes to see if there’s a finger famous enough to get more men tested